A few months ago, I walked into Rogers Arena for my first K-pop concert. That show was TWICE’s This Is For Tour, and it was a bit of a crash course. I knew the group, knew some of the songs, but I was still trying to figure out what made a K-pop concert different from the rock and pop shows I had spent years photographing and reviewing.

Since then, I’ve done my homework. I’ve listened to more groups, learned more about the culture around K-pop, and started to understand why the relationship between a group and its fans is such a big part of the experience. So when IVE ended the North American leg of their Show What I Am Tour to Rogers Arena on August 9, I was much more prepared.

I still wasn’t an expert on IVE. I couldn’t have named every song going in, and I certainly wasn’t going to pretend I could match the DIVE fandom’s encyclopedic knowledge of the group. What I did have was curiosity, and by the end of the night, I had a much better idea of why IVE has become one of K-pop’s biggest fourth-generation girl groups.

IVE — An Yujin, Gaeul, Rei, Jang Wonyoung, Liz and Leeseo — has built its identity around confidence since debuting in 2021. The group’s catalogue includes some of K-pop’s biggest recent hits, including “LOVE DIVE,” “After LIKE,” “I AM,” “Kitsch” and “Baddie.” The Show What I Am Tour takes that idea of confidence and stretches it across a concert that deliberately gives each member room to stand on her own.

The show opens with a cinematic video sequence before the six members appear in black leather outfits, surrounded by dancers, lasers and sparks. “GOTCHA (Baddest Eros)” gets things moving before “XOXZ” and “Baddie” keep the momentum going. There is very little patience for a slow start here.

“ICE QUEEN” brings a more elegant edge, followed by “BLACKHOLE,” where the live band gives the song considerably more weight than its studio version. The band is one of the smartest choices in the production. The arrangements aren’t simply backing tracks played louder ; songs get extended instrumental sections, heavier percussion and moments where the musicians can actually breathe. It makes the show feel like a concert rather than a two-hour music video with a very large budget.

“TKO” brings the members down the runway for the first time, putting them much closer to the audience. “Holy Moly” follows, before “My Satisfaction” shifts the mood again with darker lighting, dancers and tight camera shots projected onto the arena screens (K-pop bands’ camera work really excels during live performance).

Then IVE breaks apart. The solo section is probably the strongest part of the show. Each member gets a chance to show a different side of herself, and the performances are different enough that the sequence never feels like six variations of the same idea. Wonyoung’s “8” is confident and controlled. Rei turns “In Your Heart” into a cute, playful Y2K-style performance. Liz’s “Unreal” strips things back and puts her vocals front and centre. Gaeul’s “Odd” is dreamy and understated before Leeseo completely changes the temperature with the hyperactive “Super ICY.” Yujin closes the sequence with “Force,” combining live vocals with demanding choreography before handing the stage over to the dancers.

For someone coming into the show without a deep knowledge of IVE, this was the section that made the group click for me. They are six distinct performers, not six interchangeable pieces of a larger machine.

The group eventually reunites for “♥beats,” changing into white outfits with angel wings and moving into a lighter part of the show. “WOW,” “Off The Record” and “FLU” lean heavily into fan interaction. There are waves, heart gestures, posing for cameras and plenty of moments where the members seem just as entertained by the audience as the audience is by them.

That connection is hard to miss. K-pop fans don’t just know the songs, they know the choreography, the members, the inside jokes and the tiny details. Watching thousands of people respond to the same cue at exactly the same time can feel slightly surreal when you’re still learning the language of the genre.

And then IVE brings out the big guns. “ATTITUDE,” “LOVE DIVE,” “REBEL HEART” and “I AM” arrive in quick succession, turning Rogers Arena into one enormous singalong. “I AM,” in particular, gets the kind of response you expect from a band playing its signature song.

“BANG BANG” follows, with the group teasing the crowd that it is the final song before an extended outro sends the members racing back across the stage.

Of course, it isn’t the final song. The first encore brings “Wild Bird” and a more relaxed version of IVE, with the members wearing tour merchandise and spending more time talking to the audience. Then comes another surprise: Wonyoung takes over a DJ booth for “Supernova Love,” the group’s collaboration with David Guetta. “Kitsch” follows, and then “After LIKE” closes the night with thousands of fans singing along.

I came into Rogers Arena knowing far less about IVE than the people sitting around me. I left with a much better understanding of the group, and more importantly, a better understanding of why K-pop concerts have become such a force.

The spectacle is impressive, but that isn’t what stuck with me. It was the personalities. Show What I Am works best when IVE stops trying to prove how big the production can be and simply lets the six members show what makes each of them different. The choreography is sharp, the live band adds real punch, and the production rarely sits still for long. But the biggest success is that the show gives fans plenty of reasons to feel like they are part of it.

A few months after my first K-pop concert, I’m still learning the names and catching up on the catalogue. I’m starting to get it, though. And IVE made a pretty convincing case for keeping up.

Upcoming IVE Show What I Am Tour dates:
Sept. 4 – Hong Kong – Asia World Arena
Sept. 5 – Hong Kong – Asia World Arena
Sept. 11 – Taipei, Taiwan – Taipei Arena
Sept. 12 – Taipei, Taiwan – Taipei Arena