Music News
7-Eleven, Inc. Teams Up With Live Nation To Bring Fans Closer To The Music At Major US Festivals
7-Eleven, Inc., the world’s largest convenience retailer, is turning up the volume with its biggest venture yet into the live music scene by teaming up with Live Nation. 7-Eleven will serve as the official naming rights partner of the iconic When We Were Young Festival later this year and will bring one-of-a-kind onsite experiences at The Governors Ball and Rolling Loud.
From aisles to encores, 7-Eleven’s strategic move into live music marks a pivotal moment to cultivate authentic connections with fans and engage with new audiences. This collaboration marks the first time When We Were Young Festival has welcomed a naming rights partner, putting 7-Eleven at the center of fans’ most memorable life experiences – and giving festival-goers an immersive way to connect with the brand in ways they’ve never done before.
“Live music is where culture and connection come alive, and that’s exactly where we want to be,” said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc. “By teaming up with Live Nation, we’re bringing the 7-Eleven brand to the heart of unforgettable fan moments. We’re eager to recreate the fun and excitement that comes with visiting a 7-Eleven store in an immersive music experience for the next generation of brand fans.”
Across all three festival activations, 7-Eleven will lean into the theme of nostalgia to create immersive and social-first brand pop-ups, reminiscent of in-store experiences:
- When We Were Young Presented by 7-Eleven: As a first for the iconic festival, 7-Eleven will be the official presenting partner and create a quick-stop destination for attendees to “re-fuel” with the 7-Eleven® Hangout activation. Fans can enjoy Slurpee® drinks in a space that channels early 2000s emo energy before they head to the 7-Eleven Stage to see their favorite performers.
- The Governors Ball: With New York as the backdrop for this iconic festival, 7-Eleven’s Slurpee® Street pays homage to a vibrant New York City summer block party, complete with city lights, a stoop to relax with friends and city-inspired artwork. Designed to connect with Gen Z fans who crave both nostalgia and new experiences, this convenient stop for fans will offer free Slurpee drink samples including a Peace Tea Slurpee drink and Fanta Zero Sugar Hibiscus Berry.
- Rolling Loud: Looking ahead, an amplified version of Slurpee® Street will make its way to this world-renowned hip-hop festival. Embracing hip-hop’s dynamic street art culture, this immersive activation provides fans with a visually rich, music-infused experience.
“7-Eleven is one of the most recognizable brands in the world—and now they’re leading the way in live music,” said Russell Wallach, Live Nation’s Global President of Media & Sponsorship. “From naming rights at When We Were Young to big plays at The Governors Ball and Rolling Loud, 7-Eleven is showing up in ways fans will never forget.”
For more information about the festivals and experiences, please visit When We Were Young, The Governors Ball, and Rolling Loud.
Music News
Luke Combs Announces 12 New Stadium Shows for 2027 ‘My Kinda Saturday Night Tour’
Luke Combs is extending his My Kinda Saturday Night Tour into 2027, announcing 12 new stadium shows across the United States.
The new dates continue the tour that Combs launched in 2026, though fans can expect a different lineup of opening acts. Treaty Oak Revival, Avery Anna, Shenandoah and Wyatt McCubbin will join Combs at various stops throughout the 2027 run.
The tour takes its name from “My Kinda Saturday Night,” a song from Combs’ latest album, The Way I Am. The singer recently wrapped the 2026 leg with three sold-out performances at London’s Wembley Stadium.
For now, the 12 newly announced stadium concerts are the only dates listed on Combs’ official tour calendar. Tickets for all 12 shows go on sale August 21.
The announcement had been teased throughout the week, with several venues revealing details before Combs officially announced the dates on Thursday morning.
The limited schedule reflects a shift in how Combs is approaching life on the road. With three young children — ages four, nearly three and six months — the singer has spoken about putting more time aside for his family. The days of spending most of the week away from home may be becoming less common for the country star.
That does not mean Combs is stepping away from the stage. Every 2027 date announced so far is scheduled at a football stadium with a capacity of at least 60,000 people.
The strategy is similar to one adopted by several major country artists in recent years, including Morgan Wallen: fewer shows in much larger venues. Rather than spending months on the road playing arenas and smaller venues, Combs can reach a large audience with a limited number of performances.
For fans, that makes each stop a bigger event. For Combs, it offers a way to keep touring while spending more time at home with his family.
Tickets go on sale August 21.
Tour Dates for Luke Combs 2027 ‘My Kinda Saturday Night Tour’:
April 3 — Arlington, Texas @ AT&T Stadium
April 10 — Minneapolis, Minn. @ U.S. Bank Stadium
April 17 — Detroit, Mich. @ Ford Field
April 24 — Philadelphia, Pa. @ Lincoln Financial Field
May 1 — Foxborough, Mass. @ Gillette Stadium
May 8 — Pittsburgh, Pa. @ Acrisure Stadium
May 15 — Kansas City, Mo. @ Arrowhead Stadium
May 29 — Edmonton, Alb. Canada @ Commonwealth Stadium
June 5 — Vancouver, B.C. Canada @ BC Place
June 12 — Boise, Idaho @ Albertsons Stadium
June 19 — Denver, Colo. @ Empower Field at Mile High
June 26 — San Diego, Calif. @ Petco Park
Music News
Steve Lacy Announces 27-Date Fall Tour Behind Oh Yeah?
Steve Lacy is hitting the road this fall with a 27-date tour in support of his upcoming album, Oh Yeah?
The tour kicks off September 27 in Minneapolis and will take Lacy across North America, with stops planned in Los Angeles, Miami, Chicago and New York. The run will wrap up in Vancouver.
Oh Yeah? marks Lacy’s first album since 2022’s Gemini Rights, the record that helped further establish him as one of R&B and alternative music’s most distinctive voices. The new album features appearances from SZA, Erykah Badu and Cecile Believe.
The upcoming tour will be Lacy’s first major run since the 2022 Give You the World Tour, which supported Gemini Rights. Four years later, he is set to return to the stage with new material and a string of dates across North America.
Steve Lacy Oh Yeah? Tour Dates:
09-27 Minneapolis, MN – The Armory
09-30 Chicago, IL – Aragon Ballroom
10-03 Sterling Heights, MI – Michigan Lottery Amphitheatre at Freedom Hill
10-05 Toronto, Ontario – Coca-Cola Coliseum
10-06 Laval, Quebec – Place Bell
10-10 New York, NY – Radio City Music Hall
10-13 Boston, MA – MGM Music Hall at Fenway
10-15 Camden, NJ – Freedom Mortgage Pavilion
10-18 Washington, DC – The Anthem
10-20 Virginia Beach, VA – The Dome by Rutter Mills
10-22 Charlotte, NC – Skyla Credit Union Amphitheatre
10-23 Raleigh, NC – Red Hat Amphitheater
10-26 Miami, FL – FPL Solar Amphitheatre
10-28 Tampa, FL – Yuengling Center
10-30 Atlanta, GA – Synovus Bank Amphitheater at Chastain Park
11-02 Nashville, TN – Nashville Municipal Auditorium
11-05 Irving, TX – The Pavilion at Toyota Music Factory
11-07 Austin, TX – Moody Amphitheater at Waterloo Park
11-08 Houston, TX – Smart Financial Centre at Sugar Land
11-11 Morrison, CO – Red Rocks Amphitheatre
11-13 Las Vegas, NV – The Chelsea at The Cosmopolitan of Las Vegas
11-17 Phoenix, AZ – Arizona Financial Theatre
11-19 San Diego, CA – Gallagher Square at Petco Park
11-21 Los Angeles, CA – Hollywood Bowl
11-24 San Francisco, CA – Bill Graham Civic Auditorium
11-28 Seattle, WA – WAMU Theater
11-30 Vancouver, British Columbia – Doug Mitchell Thunderbird Sports Centre