Music News
7-Eleven, Inc. Teams Up With Live Nation To Bring Fans Closer To The Music At Major US Festivals
7-Eleven, Inc., the world’s largest convenience retailer, is turning up the volume with its biggest venture yet into the live music scene by teaming up with Live Nation. 7-Eleven will serve as the official naming rights partner of the iconic When We Were Young Festival later this year and will bring one-of-a-kind onsite experiences at The Governors Ball and Rolling Loud.
From aisles to encores, 7-Eleven’s strategic move into live music marks a pivotal moment to cultivate authentic connections with fans and engage with new audiences. This collaboration marks the first time When We Were Young Festival has welcomed a naming rights partner, putting 7-Eleven at the center of fans’ most memorable life experiences – and giving festival-goers an immersive way to connect with the brand in ways they’ve never done before.
“Live music is where culture and connection come alive, and that’s exactly where we want to be,” said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc. “By teaming up with Live Nation, we’re bringing the 7-Eleven brand to the heart of unforgettable fan moments. We’re eager to recreate the fun and excitement that comes with visiting a 7-Eleven store in an immersive music experience for the next generation of brand fans.”
Across all three festival activations, 7-Eleven will lean into the theme of nostalgia to create immersive and social-first brand pop-ups, reminiscent of in-store experiences:
- When We Were Young Presented by 7-Eleven: As a first for the iconic festival, 7-Eleven will be the official presenting partner and create a quick-stop destination for attendees to “re-fuel” with the 7-Eleven® Hangout activation. Fans can enjoy Slurpee® drinks in a space that channels early 2000s emo energy before they head to the 7-Eleven Stage to see their favorite performers.
- The Governors Ball: With New York as the backdrop for this iconic festival, 7-Eleven’s Slurpee® Street pays homage to a vibrant New York City summer block party, complete with city lights, a stoop to relax with friends and city-inspired artwork. Designed to connect with Gen Z fans who crave both nostalgia and new experiences, this convenient stop for fans will offer free Slurpee drink samples including a Peace Tea Slurpee drink and Fanta Zero Sugar Hibiscus Berry.
- Rolling Loud: Looking ahead, an amplified version of Slurpee® Street will make its way to this world-renowned hip-hop festival. Embracing hip-hop’s dynamic street art culture, this immersive activation provides fans with a visually rich, music-infused experience.
“7-Eleven is one of the most recognizable brands in the world—and now they’re leading the way in live music,” said Russell Wallach, Live Nation’s Global President of Media & Sponsorship. “From naming rights at When We Were Young to big plays at The Governors Ball and Rolling Loud, 7-Eleven is showing up in ways fans will never forget.”
For more information about the festivals and experiences, please visit When We Were Young, The Governors Ball, and Rolling Loud.
Music News
Tyla Announces 34-Date Global Tour in Support of New Album APOP*
Fresh off the release of her new album APOP*, South African singer-songwriter Tyla has announced a 34-date global tour that will take her across Europe, North America, and Africa.
The tour kicks off in Paris, France, in October before moving through the UK and Europe. Tyla will then begin the North American leg in San Francisco on November 13, followed by a stop at Vancouver’s Doug Mitchell Thunderbird Sports Centre on November 15.
The singer will return to Canada later in the run for a November 26 performance at Toronto’s Coca-Cola Coliseum. From there, she’ll continue through the United States before heading back to Africa for shows in Lagos, Cape Town, and her hometown of Johannesburg, where the tour will wrap up.
The run marks Tyla‘s longest stretch of North American shows to date. She had originally planned a world tour in support of her 2024 self-titled debut album, but the trek was cancelled after she suffered an injury.
Tyla‘s breakout single “Water” became a global hit and earned her the inaugural Grammy Award for Best African Music Performance in 2024. The song later received a remix featuring Travis Scott.
The upcoming tour follows the July 24 release of APOP*, Tyla‘s latest full-length project and the follow-up to her self-titled debut.
Presales for the tour begin Wednesday, July 29, at 10 a.m. local time, with tickets going on general sale Friday, July 31, at 10 a.m. local time.
Tyla 2026–2027 Tour Dates:
10-12 Paris, France – Zenith Paris
10-13 Amsterdam, Netherlands – AFAS Live
10-15 London, England – O2 Academy Brixton
10-18 Glasgow, England – O2 Academy Glasgow
10-19 Manchester, England – O2 Apollo Manchester
10-22 Brussels, Belgium – Forest National
10-24 Dusseldorf, Germany – Mitsubishi Electric HALLE
10-25 Frankfurt, Germany – Stadthalle Offenbach
10-27 Berlin, Germany – Uber Eats Music Hall
10-29 Stockholm, Sweden – Annexet
10-30 Oslo, Norway – Oslo Spektrum
11-01 Copenhagen, Denmark – K.B. Hallen
11-12 Wheatland, CA – Hard Rock Live
11-13 San Francisco, CA – Bill Graham Civic Auditorium
11-15 Vancouver, British Columbia – Doug Mitchell Thunderbird Sports Centre
11-17 Seattle, WA – WAMU Theater @ Lumen Field
11-20 Denver, CO – Fillmore Auditorium
11-22 Chicago, IL – Aragon Ballroom
11-25 Boston, MA – MGM Music Hall at Fenway
11-26 Toronto, ON – Coca-Cola Coliseum
11-28 Brooklyn, NY – Brooklyn Paramount
12-02 Washington, DC – The Anthem
12-05 Tampa, FL – Yuengling Center
12-06 Atlanta, GA – Coca-Cola Roxy
12-09 Irving, TX – The Pavilion at Toyota Music Factory
12-10 Houston, TX – 713 Music Hall
12-11 Austin, TX – Moody Center
12-14 Phoenix, AZ – Arizona Financial Theatre
12-15 San Diego, CA – Viejas Arena
12-16 Los Angeles, CA – YouTube Theater
12-19 Las Vegas, NV – Fontainebleau Las Vegas
12-22 Lagos, Nigeria – TBA
01-04 Cape Town, South Africa – Green Point Track
01-09 Johannesburg, South Africa – Expo Centre, Nasrec
Music News
For You Fest Turns The Social Feed Into A Live Festival Experience
For You Fest turns the social feed into a live festival experience as the first large-scale festival built around creator culture. Fans can watch live podcast tapings, attend creator-led workshops, enjoy music and comedy performances, and meet the creators they follow online. The inaugural festival includes an all-star lineup including Quenlin Blackwell, Tana Mongeau, DJ Trixie Mattel, Trisha Paytas, Patrick Ta, Wisdom Kaye, Caleb Hearon, Drew Afualo, Meg Stalter, Owen Thiele, and more. For You Fest takes place November 14–15 at Great Park in Irvine, California. The presale for all ticket types begins Friday, July 10 at 10am PT with guaranteed lowest price 2-Day GA Tickets available for one hour only at www.foryoufestival.com.
For You Fest will feature programming on three stages (Podcast & Comedy, Music, Beauty & Fashion), including live podcast performances with Quenlin Blackwell (“Feeding Starving Celebrities”), Tana Mongeau (“Brand Safe”), and Owen Thiele, comedy sets from Caleb Hearon & Drew Afualo and Meg Stalter, musical performances by DJ Trixie Mattel, Trisha Paytas and Meg Stalter, and beauty and fashion masterclasses with Patrick Ta and Wisdom Kaye.
The Culinary and Beauty & Fashion Workshops are add-on experiences that give fans exclusive, hands-on access to some of their favorite chefs, creators, and industry experts. Fans will enjoy interactive instruction, insider tips, and live Q&A sessions while learning new skills in fully equipped workshop stations. Whether creating delicious recipes from scratch or discovering the latest beauty and fashion techniques, attendees will leave with memorable experiences, exclusive products, recipes, specialty ingredients, signed items, or custom keepsakes, depending on their selected workshop. In addition, Meet & Greets offer attendees the opportunity to connect one-on-one with their favorite creators beyond the stage. Fans can share a personal moment, take photos, create content together, and make lasting memories in an intimate setting that brings them closer to the personalities they love.
In addition to live activities across the stages, fans can enjoy shopping in the Trend Market, where they can discover, sample and shop buzzworthy brands, and enjoy crave-worthy bites and sips at the Food & Bev Village.
The presale for 2-Day and 1-Day General Admission, Pit Viewing, VIP, Besties and Suite Tickets begins at 10am on July 10 at www.foryoufestival.com, with guaranteed lowest price 2-Day GA Tickets available for one hour only. A general onsale will follow if tickets remain. Layaway plans are available. Children 2 and under may enter for free with a ticketed adult.
Pit Viewing Ticket offers access to exclusive front-of-stage viewing, with complimentary water. Tickets options include Pit Viewing at the Podcast & Comedy Stage or Pit Viewing at the Music Stage.
VIP Guests will enjoy unlimited access to the VIP Lounge, featuring shade, relaxed seating, complimentary beauty amenities to touch up your festival flare, early access to shop at the Trend Market, complimentary tote pre-packed with festival samples, air-conditioned restrooms, private bar with drinks for purchase, complimentary water refill station, access to a dedicated Premium entrance lane into the festival, an exclusive Photo-Op, dedicated checkout lane at the festival store, and onsite VIP hospitality staff.
The 2-Person Besties Package includes preferred entry, unlimited access to the ultra-exclusive Besties Lounge which includes shade, relaxed seating and complimentary all-day drinks and grab & go snacks, access to the VIP Lounge, exclusive front-of-stage viewing at both the Podcast & Comedy Stage and the Music Stage, dedicated viewing at the Beauty Stage, one reserved parking spot, a dedicated concierge, private golf cart transportation, access to the Artist Village and the Guest Lounge, one meet and greet of your choice, early access to the Trend Market, and an exclusive Besties festival gift.
Get the gang together and grab a Suite! Suites offer unlimited access to a dedicated, private space for 15 guests per day, expansive views of the Podcast & Comedy Stage, access to Pit Viewing at the Music Stage, expedited entry via a dedicated Hospitality Entrance, a private bar, hosted daily dinners, complimentary grab and go snacks, access to the VIP Lounge and all GA areas, air-conditioned restrooms, two reserved parking spaces, and on-site Suite hospitality staff.
For You Fest is produced by C3 Presents, producers of Lollapalooza, and Live Nation.