Taylor Swift Fans in Canada Launch “Tay It Forward” Fundraiser to Combat Food Insecurity

As Taylor Swift’s highly anticipated Eras Tour prepares to reach Canada, Swifties across the nation are coming together for a cause inspired by their idol. The Tay It Forward campaign aims to raise $1.3 million for Food Banks Canada, in tribute to Swift’s ongoing charitable support for food banks across North America.

Since the Eras Tour’s debut in March 2023, Swift has quietly contributed to food banks in every city she visits, helping provide hundreds of thousands of meals to those facing economic challenges. Inspired by her generosity, Canadian fans are now organizing to give back in her honor, rallying support under the slogan #iTSgiving13. The number 13, a symbol frequently associated with Swift, serves as the suggested donation amount, although fans are encouraged to contribute other Swift-inspired sums, such as $19.89 or $22.

The campaign, hosted on the Food Banks Canada website, is open to all fans, regardless of whether they have tickets to Swift’s Canadian shows. Fans are sharing the initiative widely on social media, encouraging others to join in by donating, making friendship bracelets, and spreading kindness in their communities. The Tay It Forward movement even invites fans to perform small acts of kindness, leaving a bracelet behind to commemorate the gesture.

Swift’s Canadian tour stops include six shows at Toronto’s Rogers Centre in November and three nights at Vancouver’s BC Place in December, with the final show scheduled for December 8, marking the tour’s grand finale. While many fans will experience the excitement firsthand, Tay It Forward organizers emphasize that everyone can participate in the movement and “have the best day” by supporting food banks nationwide.

For those interested in contributing, donations can be made via the Food Banks Canada Tay It Forward page.